The iconic seasonal staple aims to spread Christmas cheer, while raising awareness for wider issues in society, such as food waste and hunger.
It will consist of a bright, large red truck making its way across the UK and Ireland this holiday season, offering Brits the chance to take part in festive activities that the truck offers, while also helping the less fortunate, as the soft drink company will donate a meal for every person that visits their truck, through charity FareShare.
As FareShare work with the food industry to help distribute surplus food to thousands of those in need across the country, the Coca-Cola Truck Tour also aims to spread kindness, through their campaign message ‘The World Needs More Santas’.
The truck, as it does every year, will make its way across major UK and Irish cities under sparkling lights, while games themed around Christmas will be offered up to visitors, as well as a dip to win exclusive Coca-Cola merchandise.
In addition to offering up Coca-Cola, the truck is also a food truck, meaning some bites will be available for those visiting the truck.
This year’s ‘Holidays are coming’ advertisement came out at the start of November, signalling the start of the campaign, though fans criticised its use of AI to recreate the original 1995 advert.
That’s not all on Artificial Intelligence though, as fans will be given the chance to have conversations with Santa through scanning a QR code on a Christmas bottle/can of Coca-Cola.
But when does the truck tour begin, exactly?
The truck will set off on Saturday (Beata Zawrzel/NurPhoto via Getty Images)
The 2024 UK and Ireland Coca-Cola Christmas truck stops announced so far
Since its first tour back in 2010, the soft drink’s Christmas Truck has been a long awaited feature of Christmas across the British Isles.
Known early on as Christmas Caravans, the newly decorated truck’s first four dates for 2024 have been announced following its launch in London earlier this month, and they are:
- Dublin, Ireland – Blanchardstown Shopping Centre (November 30)
- Belfast, Northern Ireland – Custom House Square (December 1)
- Cork, Ireland – Mahon Point Shopping Centre (December 7)
- Limerick, Ireland – Crescent Shopping Centre (December 8)
Dates in the UK are yet to be confirmed, though those living in Northern Ireland and the Republic of Ireland can look forward to it coming to their major cities soon.
The truck opened in London this morning (28 November), with guest DJ Ashley James kicking off the festivities.
The Coca-Cola Christmas truck has been a staple of the Christmas period in the UK (Matthew Horwood/Getty Images)
That’s not all though as other predicted locations, based on previous years’ tours, are expected to be announced soon.
Possible key locations for the Coca-Cola Truck Tour:
- Glasgow
- Edinburgh
- Gateshead
- Leeds
- Liverpool
- Sheffield
- Manchester
- Rushden
- London
Florence Wheatley, the marketing manager for Coca-Cola Great Britain, said of the tour: “Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic.
“This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste.
“We hope that every person that attends the Truck Tour not only experiences the magic of Coca-Cola Christmas, but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf, acting as a little moment of kindness to ensure that thousands of people across the country enjoy a more meaningful Christmas.”
Coca-Cola Christmas Truck Tour fans can follow announcements about the schedule which will be made over the coming weeks at @CocaColaGBI (Instagram) and @CocaCola_GB (X).
